Today I found out about the Levi's Hipstamatic Contest.
Isn't it interesting the ways by which we attempt to imbue our industrial, mass-produced products with auras?
I'm not critical of it at all; in fact, I love the sentiment: make things that are essentially as far away from hand-made as possible look hand-made. Fairly incredible if you think about it.
Though, I will not be buying the app. They should have made it a free thing for a limited time.
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