Who doesn't want to propel oneself at unsafe speeds on a beautifully designed Ducati Motorcycle? Who doesn't enjoy the prickly sensation of a perfectly carbonated bottle of San Pellegrino. I think their working together to design a special edition of the bottle we all know and love is pretty cool. The design is subtle and simple and everything the Italians do well. There's a slogan on the bottom: "Share the Italian Passion."
It makes me think of Italy. That's not something I normally do when I drink a San Pellegrino. But right now, I'm drinking the glass version of the bottle above, and I'm thinking about lazy afternoons in Florence piazzas and late night walks round Trevi Fountain.